One of the most famous expressions in Fiji is “Bula” (pronounced boolah). It is the Fijian word for “hello”. “Ni sa bula vinaka” is the full correct greeting- meaning “a warm hello,” but ‘bula’ is more commonly used, especially for visitors to Fiji as it is quick and easy to learn and understand.
‘Bula’ is as significant in Fiji as “Aloha” is to Hawaii, and as a visitor to Fiji you will quickly catch on to this ubiquitous greeting, which is often pronounced by the Fijians with great gusto… BULA !!!!
At many resorts you will be greeted on arrival by the Fijian song – ‘Bula Malaya’ – a joyous song of welcome, which ends with an emphatic “BULA!” at the ending.
Bula represents more than just ‘hello’, however. It also means happiness and health. If you sneeze, do not be surprised to hear Fijians close by say “bula” as it also is used in the sense of “bless you” or “gesundheit”.
-Taken from Fiji Bula Tourism.
BULA VINAKA! 